Reach, Engage and Convert HCPs at Scale
Our Sales Solution combines AI-powered targeting, omni-channel communication and human engagement to drive prescriptions and grow brand loyalty.
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What is the e-rep Sales Solution?
It’s a hybrid model combining AI-driven targeting, omni-channel digital engagement and trained virtual reps who create consistent HCP touch points.

Key Benefits

Extended Reach
Access thousands of HCPs across SA, including hard-to-reach locations.

Behavior-Based Targeting
AI engine profiles HCPs and triggers the right touch at the right time.

Omni-Channel Presence
In-app, email, news, calls and chat all connected for comprehensive engagement.

Measurable ROI
Built-in analytics linked directly to prescription and dispensing data for clear return on investment.
How It Works with Your Sales Team
Our sales solution is designed to complement, not compete with your field force. We align engagement schedules and share insights so your in-field reps can focus on high-value activities while e-rep maintains ongoing HCP touch points, ensuring full market coverage.

Value Proposition

Vast HCP Community
Access a large, highly engaged HCP user base across South Africa, leveraging data-driven education and marketing solutions.

Effective & Precise Sales
Drive inbound warm leads and optimise sales efforts with already-engaged potential HCP customers.

Extended Nationwide Coverage
Achieve nationwide reach across both private and public sectors, ensuring sales coverage even in hard-to-reach locations.

Pre-Established Communication Consent
All HCPs on EMGuidance have given consent for in-platform, email, and mobile communications, ensuring compliant engagement.

Behavior-Based Targeting
Our AI engine profiles HCPs, enabling highly targeted messaging and optimal use of sales resources.

Trusted Brand
Backed by a clinically credible platform with verified, scientific content.
Ready to extend your reach and lift prescriptions?
Discover how EMGuidance Sales Solutions can revolutionise your HCP engagement.